Tiktok - tem tompero

What would it be like if Erick Jacquin judged recipe videos on TikTok? The renowned chef and television presenter became the newest ambassador for the platform's culinary vertical. Fans were suddenly given access to tons of culinary content, but this time, the tips and suggestions came from the great French chef known for valuing the "tompero", the "cocância", and the flavors of world cuisine.

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Agency: DPZ&T