El Poder en sus Manos

Red Bull - El Poder en sus Manos

In the main event of “Batalla de los Gallos”, the biggest annual Hip Hop freestyle competition in Latin America, Red Bull gives a voice to a group that couldn’t participate in the event until now. Using the Kinect technology, deaf-mute people can join the battle with sign language and make their own rhymes on the main stage.

Their movements will be captured through sensors embedded in interactive gloves. All the gestures will be translated into words using artificial intelligence.