ambev - names

Names have the power to transform our lives. In this campaign, created primarily by transgender people, we highlighted the powerful benefits that names hold. We worked with real transgender employees from Ambev, and brought Lina Pereira, famous transgender singer, and activist, on as our consultant of Diversity & Inclusion. #MoreReasonsToCheer

Credits
Agency: Africa
CCO: Sergio Gordilho
ECD: Rodrigo Marangoni
CD: Carol Patrocinio
CW: Lorran Schoechet
AD: Thomaz Marsiglia