pepsi - the last drop

When you drink a Pepsi, there’s always that last little bit of soda that’s stuck at the bottom of the can or the bottle. And we all know that fans get crazy about anything an influencer has come in contact with.
So we sent Pepsi to celebrities and had them drink it until it was “empty.” Then we harvested the last sip from each, sealed it in a one-of-a-kind glass charm, and gave fans an opportunity to win their favorite celebrity’s backwash.

Credits
Agency: VaynerMedia
CCO: Steve Babcock
CD: David Gonsalves, Jason Gagnon
CW: Lorran Schoechet
AD: Thomaz Marsiglia, Max Cohen